Hi there, I'm Katrina. I work with AEC firms to translate complex work into clear, compelling narratives that resonate with their audiences. With a background in architecture and planning, I create engaging content for proposals, websites, and marketing materials that bridges technical expertise with accessible storytelling. My focus is on learning what makes your firm unique and helping you communicate that value effectively.
Marketing strategy & planning
Client capture strategy & planning
Go/no-go decision frameworks
Marketing database organization & management
Project descriptions & case studies
Website copy & digital content
Social media strategy & content
Client-focused marketing collateral
Staff bios & company narratives
RFQ/RFP response strategy
Proposal templates & design standards
Technical approach narratives
Compliance matrices & quality control reviews
Interview materials & presentation support
My process begins with listening—understanding your firm's unique strengths, challenges, and specific marketing needs. For ongoing partnerships, we'll conduct a marketing audit to review your current materials, processes, and goals. For single projects, we'll clarify deliverable expectations, identify necessary resources, and map out a schedule that works for your team.
After our initial conversation, I'll provide a detailed proposal outlining scope, timeline, and investment for your specific needs. Throughout our collaboration, I maintain regular communication, ensuring final deliverables communicate your unique value and meet your expectations. Every project undergoes a thorough review process focused on clarity, accuracy, and brand alignment before delivery.